diff --git a/deployment/scripts/branded-images.build.sh b/deployment/scripts/branded-images.build.sh
index bb86b29a6..e33c9a546 100755
--- a/deployment/scripts/branded-images.build.sh
+++ b/deployment/scripts/branded-images.build.sh
@@ -16,8 +16,16 @@ if [ -z ${CONFIGURATION} ]; then
 fi
 echo "Using CONFIGURATION=${CONFIGURATION}"
 
+# check DOCKERHUB_BRAND_VARRIANT
+if [ -z ${DOCKERHUB_BRAND_VARRIANT} ]; then
+  echo "You must provide a `DOCKERHUB_BRAND_VARRIANT` via environment variable"
+  exit 1
+fi
+echo "Using DOCKERHUB_BRAND_VARRIANT=${DOCKERHUB_BRAND_VARRIANT}"
+
 # configuration
 DOCKERHUB_ORGANISATION=${DOCKERHUB_ORGANISATION:-"ocelotsocialnetwork"}
+=${DOCKERHUB_BRAND_VARRIANT:-"stage-ocelot-social"}
 OCELOT_VERSION=${OCELOT_VERSION:-$(node -p -e "require('${SCRIPT_DIR}/../../package.json').version")}
 OCELOT_GITHUB_RUN_NUMBER=${OCELOT_GITHUB_RUN_NUMBER:-master}
 OCELOT_VERSION_BUILD=${OCELOT_VERSION_BUILD:-${OCELOT_VERSION}-${OCELOT_GITHUB_RUN_NUMBER}}
@@ -29,11 +37,11 @@ BUILD_COMMIT=${GITHUB_SHA:-"0000000"}
 
 # backend
 docker build --target branded \
-    -t "${DOCKERHUB_ORGANISATION}/backend-branded:latest" \
-    -t "${DOCKERHUB_ORGANISATION}/backend-branded:${OCELOT_VERSION}" \
-    -t "${DOCKERHUB_ORGANISATION}/backend-branded:${OCELOT_VERSION_BUILD}" \
-    -t "${DOCKERHUB_ORGANISATION}/backend-branded:${BUILD_VERSION_BASE}" \
-    -t "${DOCKERHUB_ORGANISATION}/backend-branded:${BUILD_VERSION}" \
+    -t "${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:latest" \
+    -t "${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION}" \
+    -t "${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION_BUILD}" \
+    -t "${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION_BASE}" \
+    -t "${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION}" \
     -f "${SCRIPT_DIR}/../src/docker/backend.Dockerfile" \
     --build-arg "CONFIGURATION=${CONFIGURATION}" \
     --build-arg "APP_IMAGE_TAG_CODE=${OCELOT_VERSION}-code" \
@@ -42,11 +50,11 @@ docker build --target branded \
 
 # webapp
 docker build --target branded \
-    -t "${DOCKERHUB_ORGANISATION}/webapp-branded:latest" \
-    -t "${DOCKERHUB_ORGANISATION}/webapp-branded:${OCELOT_VERSION}" \
-    -t "${DOCKERHUB_ORGANISATION}/webapp-branded:${OCELOT_VERSION_BUILD}" \
-    -t "${DOCKERHUB_ORGANISATION}/webapp-branded:${BUILD_VERSION_BASE}" \
-    -t "${DOCKERHUB_ORGANISATION}/webapp-branded:${BUILD_VERSION}" \
+    -t "${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:latest" \
+    -t "${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION}" \
+    -t "${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION_BUILD}" \
+    -t "${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION_BASE}" \
+    -t "${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION}" \
     -f "${SCRIPT_DIR}/../src/docker/webapp.Dockerfile" \
     --build-arg "CONFIGURATION=${CONFIGURATION}" \
     --build-arg "APP_IMAGE_TAG_CODE=${OCELOT_VERSION}-code" \
@@ -55,11 +63,11 @@ docker build --target branded \
 
 # mainteance
 docker build --target branded \
-    -t "${DOCKERHUB_ORGANISATION}/maintenance-branded:latest" \
-    -t "${DOCKERHUB_ORGANISATION}/maintenance-branded:${OCELOT_VERSION}" \
-    -t "${DOCKERHUB_ORGANISATION}/maintenance-branded:${OCELOT_VERSION_BUILD}" \
-    -t "${DOCKERHUB_ORGANISATION}/maintenance-branded:${BUILD_VERSION_BASE}" \
-    -t "${DOCKERHUB_ORGANISATION}/maintenance-branded:${BUILD_VERSION}" \
+    -t "${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:latest" \
+    -t "${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION}" \
+    -t "${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION_BUILD}" \
+    -t "${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION_BASE}" \
+    -t "${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION}" \
     -f "${SCRIPT_DIR}/../src/docker/maintenance.Dockerfile" \
     --build-arg "CONFIGURATION=${CONFIGURATION}" \
     --build-arg "APP_IMAGE_TAG_CODE=${OCELOT_VERSION}-code" \
diff --git a/deployment/scripts/branded-images.upload.sh b/deployment/scripts/branded-images.upload.sh
index 0d3fdb6d6..83e27496b 100755
--- a/deployment/scripts/branded-images.upload.sh
+++ b/deployment/scripts/branded-images.upload.sh
@@ -10,6 +10,13 @@
 SCRIPT_PATH=$(realpath $0)
 SCRIPT_DIR=$(dirname $SCRIPT_PATH)
 
+# check DOCKERHUB_BRAND_VARRIANT
+if [ -z ${DOCKERHUB_BRAND_VARRIANT} ]; then
+  echo "You must provide a `DOCKERHUB_BRAND_VARRIANT` via environment variable"
+  exit 1
+fi
+echo "Using DOCKERHUB_BRAND_VARRIANT=${DOCKERHUB_BRAND_VARRIANT}"
+
 # configuration
 DOCKERHUB_ORGANISATION=${DOCKERHUB_ORGANISATION:-"ocelotsocialnetwork"}
 OCELOT_VERSION=${OCELOT_VERSION:-$(node -p -e "require('${SCRIPT_DIR}/../../package.json').version")}
@@ -23,22 +30,22 @@ BUILD_VERSION=${BRANDED_VERSION}-ocelot.social${OCELOT_VERSION_BUILD}
 echo "${DOCKERHUB_TOKEN}" | docker login -u "${DOCKERHUB_USERNAME}" --password-stdin
 
 # push backend images
-docker push ${DOCKERHUB_ORGANISATION}/backend-branded:latest
-docker push ${DOCKERHUB_ORGANISATION}/backend-branded:${OCELOT_VERSION}
-docker push ${DOCKERHUB_ORGANISATION}/backend-branded:${OCELOT_VERSION_BUILD}
-docker push ${DOCKERHUB_ORGANISATION}/backend-branded:${BUILD_VERSION_BASE}
-docker push ${DOCKERHUB_ORGANISATION}/backend-branded:${BUILD_VERSION}
+docker push ${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:latest
+docker push ${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION}
+docker push ${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION_BUILD}
+docker push ${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION_BASE}
+docker push ${DOCKERHUB_ORGANISATION}/backend-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION}
 
 # push webapp images
-docker push ${DOCKERHUB_ORGANISATION}/webapp-branded:latest
-docker push ${DOCKERHUB_ORGANISATION}/webapp-branded:${OCELOT_VERSION}
-docker push ${DOCKERHUB_ORGANISATION}/webapp-branded:${OCELOT_VERSION_BUILD}
-docker push ${DOCKERHUB_ORGANISATION}/webapp-branded:${BUILD_VERSION_BASE}
-docker push ${DOCKERHUB_ORGANISATION}/webapp-branded:${BUILD_VERSION}
+docker push ${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:latest
+docker push ${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION}
+docker push ${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION_BUILD}
+docker push ${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION_BASE}
+docker push ${DOCKERHUB_ORGANISATION}/webapp-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION}
 
 # push maintenance images
-docker push ${DOCKERHUB_ORGANISATION}/maintenance-branded:latest
-docker push ${DOCKERHUB_ORGANISATION}/maintenance-branded:${OCELOT_VERSION}
-docker push ${DOCKERHUB_ORGANISATION}/maintenance-branded:${OCELOT_VERSION_BUILD}
-docker push ${DOCKERHUB_ORGANISATION}/maintenance-branded:${BUILD_VERSION_BASE}
-docker push ${DOCKERHUB_ORGANISATION}/maintenance-branded:${BUILD_VERSION}
\ No newline at end of file
+docker push ${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:latest
+docker push ${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION}
+docker push ${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${OCELOT_VERSION_BUILD}
+docker push ${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION_BASE}
+docker push ${DOCKERHUB_ORGANISATION}/maintenance-${DOCKERHUB_BRAND_VARRIANT}:${BUILD_VERSION}
\ No newline at end of file