diff --git a/backend/src/models/SocialMedia.js b/backend/src/models/SocialMedia.js
index d41391ec1..42d2da30e 100644
--- a/backend/src/models/SocialMedia.js
+++ b/backend/src/models/SocialMedia.js
@@ -8,7 +8,7 @@ module.exports = {
     type: 'relationship',
     relationship: 'OWNED_BY',
     target: 'User',
-    direction: 'in',
+    direction: 'out',
     eager: true,
     cascade: 'detach',
   },
diff --git a/backend/src/schema/resolvers/socialMedia.js b/backend/src/schema/resolvers/socialMedia.js
index d67a41636..49aa6788d 100644
--- a/backend/src/schema/resolvers/socialMedia.js
+++ b/backend/src/schema/resolvers/socialMedia.js
@@ -32,7 +32,7 @@ export default {
   SocialMedia: Resolver('SocialMedia', {
     idAttribute: 'url',
     hasOne: {
-      ownedBy: '<-[:OWNED_BY]-(related:User)',
+      ownedBy: '-[:OWNED_BY]->(related:User)',
     },
   }),
 }
diff --git a/backend/src/schema/resolvers/users.js b/backend/src/schema/resolvers/users.js
index 90bd15822..97bbcd13b 100644
--- a/backend/src/schema/resolvers/users.js
+++ b/backend/src/schema/resolvers/users.js
@@ -129,6 +129,12 @@ export default {
           SET user.deleted = true
           SET user.name = 'UNAVAILABLE'
           SET user.about = 'UNAVAILABLE'
+          WITH user
+          OPTIONAL MATCH (user)<-[:BELONGS_TO]-(email:EmailAddress)
+          DETACH DELETE email
+          WITH user
+          OPTIONAL MATCH (user)<-[:OWNED_BY]-(socialMedia:SocialMedia)
+          DETACH DELETE socialMedia
           RETURN user`,
           { userId: context.user.id },
         )
@@ -185,7 +191,7 @@ export default {
         followedBy: '<-[:FOLLOWS]-(related:User)',
         following: '-[:FOLLOWS]->(related:User)',
         friends: '-[:FRIENDS]-(related:User)',
-        socialMedia: '-[:OWNED_BY]->(related:SocialMedia',
+        socialMedia: '<-[:OWNED_BY]-(related:SocialMedia)',
         contributions: '-[:WROTE]->(related:Post)',
         comments: '-[:WROTE]->(related:Comment)',
         shouted: '-[:SHOUTED]->(related:Post)',
diff --git a/backend/src/schema/resolvers/users.spec.js b/backend/src/schema/resolvers/users.spec.js
index 82174a2bf..5c0f7919c 100644
--- a/backend/src/schema/resolvers/users.spec.js
+++ b/backend/src/schema/resolvers/users.spec.js
@@ -50,8 +50,9 @@ describe('User', () => {
     const variables = { email: 'any-email-address@example.org' }
 
     it('is forbidden', async () => {
-      const { errors } = await query({ query: userQuery, variables })
-      expect(errors[0]).toHaveProperty('message', 'Not Authorised!')
+      await expect(query({ query: userQuery, variables })).resolves.toMatchObject({
+        errors: [{ message: 'Not Authorised!' }],
+      })
     })
 
     describe('as admin', () => {
@@ -439,6 +440,27 @@ describe('DeleteUser', () => {
           })
         })
       })
+
+      describe('connected `EmailAddress` nodes', () => {
+        it('will be removed completely', async () => {
+          await expect(neode.all('EmailAddress')).resolves.toHaveLength(2)
+          await mutate({ mutation: deleteUserMutation, variables })
+          await expect(neode.all('EmailAddress')).resolves.toHaveLength(1)
+        })
+      })
+
+      describe('connected `SocialMedia` nodes', () => {
+        beforeEach(async () => {
+          const socialMedia = await factory.create('SocialMedia')
+          await socialMedia.relateTo(user, 'ownedBy')
+        })
+
+        it('will be removed completely', async () => {
+          await expect(neode.all('SocialMedia')).resolves.toHaveLength(1)
+          await mutate({ mutation: deleteUserMutation, variables })
+          await expect(neode.all('SocialMedia')).resolves.toHaveLength(0)
+        })
+      })
     })
   })
 })
diff --git a/backend/src/schema/types/type/User.gql b/backend/src/schema/types/type/User.gql
index 9bbef50e4..6151d0708 100644
--- a/backend/src/schema/types/type/User.gql
+++ b/backend/src/schema/types/type/User.gql
@@ -17,7 +17,7 @@ type User {
   location: Location @cypher(statement: "MATCH (this)-[:IS_IN]->(l:Location) RETURN l")
   locationName: String
   about: String
-  socialMedia: [SocialMedia]! @relation(name: "OWNED_BY", direction: "OUT")
+  socialMedia: [SocialMedia]! @relation(name: "OWNED_BY", direction: "IN")
 
   #createdAt: DateTime
   #updatedAt: DateTime
diff --git a/backend/src/seed/factories/index.js b/backend/src/seed/factories/index.js
index 1689be5e9..620a53183 100644
--- a/backend/src/seed/factories/index.js
+++ b/backend/src/seed/factories/index.js
@@ -6,6 +6,7 @@ import createPost from './posts.js'
 import createComment from './comments.js'
 import createCategory from './categories.js'
 import createTag from './tags.js'
+import createSocialMedia from './socialMedia.js'
 
 export const seedServerHost = 'http://127.0.0.1:4001'
 
@@ -26,6 +27,7 @@ const factories = {
   Comment: createComment,
   Category: createCategory,
   Tag: createTag,
+  SocialMedia: createSocialMedia,
 }
 
 export const cleanDatabase = async (options = {}) => {
diff --git a/backend/src/seed/factories/socialMedia.js b/backend/src/seed/factories/socialMedia.js
new file mode 100644
index 000000000..49a237cef
--- /dev/null
+++ b/backend/src/seed/factories/socialMedia.js
@@ -0,0 +1,14 @@
+export default function create() {
+  return {
+    factory: async ({ args, neodeInstance }) => {
+      const defaults = {
+        url: 'https://mastodon.social/@Gargron',
+      }
+      args = {
+        ...defaults,
+        ...args,
+      }
+      return neodeInstance.create('SocialMedia', args)
+    },
+  }
+}