diff --git a/.env.dist b/.env.dist
index bf0fe3d..b794cd7 100644
--- a/.env.dist
+++ b/.env.dist
@@ -13,4 +13,7 @@
 # using `DOCKERHUB_OCELOT_TAG=latest` is the default behaviour of the Kubernetes Chart,
 # but its inaccurate if two workflows are running at the same time.
 # It is recommended to not set it rather then to set it to `latest`
-#DOCKERHUB_OCELOT_TAG=12-ocelot.social2.4.0
\ No newline at end of file
+#DOCKERHUB_OCELOT_TAG=12-ocelot.social2.4.0
+
+# DOCKERHUB_BRAND_VARRIANT defines the name of the branded image uploaded to dockerhub.
+DOCKERHUB_BRAND_VARRIANT=stage-ocelot-social
\ No newline at end of file