diff --git a/backend.Dockerfile b/backend.Dockerfile
index c2e41e4..db234aa 100644
--- a/backend.Dockerfile
+++ b/backend.Dockerfile
@@ -4,5 +4,5 @@
 FROM ocelotsocialnetwork/backend:latest as branded
 
 # Copy public constants to the docker image branding it
-COPY constants/links.js src/config/
-COPY constants/metadata.js src/config/
+COPY branding/constants/links.js src/config/
+COPY branding/constants/metadata.js src/config/
diff --git a/constants/emails.js b/branding/constants/emails.js
similarity index 100%
rename from constants/emails.js
rename to branding/constants/emails.js
diff --git a/constants/links.js b/branding/constants/links.js
similarity index 100%
rename from constants/links.js
rename to branding/constants/links.js
diff --git a/constants/metadata.js b/branding/constants/metadata.js
similarity index 100%
rename from constants/metadata.js
rename to branding/constants/metadata.js
diff --git a/static/favicon.ico b/branding/static/favicon.ico
similarity index 100%
rename from static/favicon.ico
rename to branding/static/favicon.ico
diff --git a/static/icon.png b/branding/static/icon.png
similarity index 100%
rename from static/icon.png
rename to branding/static/icon.png
diff --git a/static/img/custom/Logo-Horizontal-Dark.svg b/branding/static/img/custom/Logo-Horizontal-Dark.svg
similarity index 100%
rename from static/img/custom/Logo-Horizontal-Dark.svg
rename to branding/static/img/custom/Logo-Horizontal-Dark.svg
diff --git a/static/img/custom/Logo-Horizontal.svg b/branding/static/img/custom/Logo-Horizontal.svg
similarity index 100%
rename from static/img/custom/Logo-Horizontal.svg
rename to branding/static/img/custom/Logo-Horizontal.svg
diff --git a/static/img/custom/logout.svg b/branding/static/img/custom/logout.svg
similarity index 100%
rename from static/img/custom/logout.svg
rename to branding/static/img/custom/logout.svg
diff --git a/static/img/custom/password-reset.svg b/branding/static/img/custom/password-reset.svg
similarity index 100%
rename from static/img/custom/password-reset.svg
rename to branding/static/img/custom/password-reset.svg
diff --git a/static/img/custom/sign-up.svg b/branding/static/img/custom/sign-up.svg
similarity index 100%
rename from static/img/custom/sign-up.svg
rename to branding/static/img/custom/sign-up.svg
diff --git a/static/img/custom/under-maintenance.svg b/branding/static/img/custom/under-maintenance.svg
similarity index 100%
rename from static/img/custom/under-maintenance.svg
rename to branding/static/img/custom/under-maintenance.svg
diff --git a/static/img/custom/welcome.svg b/branding/static/img/custom/welcome.svg
similarity index 100%
rename from static/img/custom/welcome.svg
rename to branding/static/img/custom/welcome.svg
diff --git a/maintenance.Dockerfile b/maintenance.Dockerfile
index c8ca4b7..585947c 100644
--- a/maintenance.Dockerfile
+++ b/maintenance.Dockerfile
@@ -4,5 +4,5 @@
 FROM ocelotsocialnetwork/maintenance:latest as branded
 
 # Copy public constants to the docker image branding it
-COPY static/ static/
-COPY constants/ constants/
+COPY branding/static/ static/
+COPY branding/constants/ constants/
diff --git a/webapp.Dockerfile b/webapp.Dockerfile
index d87412a..cec47cc 100644
--- a/webapp.Dockerfile
+++ b/webapp.Dockerfile
@@ -4,5 +4,5 @@
 FROM ocelotsocialnetwork/webapp:latest as branded
 
 # Copy public constants to the docker image branding it
-COPY static/ static/
-COPY constants/ constants/
+COPY branding/static/ static/
+COPY branding/constants/ constants/