diff --git a/deployment/scripts/branded-images.build.sh b/deployment/scripts/branded-images.build.sh
index e33c9a546..fa9da67d1 100755
--- a/deployment/scripts/branded-images.build.sh
+++ b/deployment/scripts/branded-images.build.sh
@@ -25,7 +25,6 @@ echo "Using DOCKERHUB_BRAND_VARRIANT=${DOCKERHUB_BRAND_VARRIANT}"
 
 # configuration
 DOCKERHUB_ORGANISATION=${DOCKERHUB_ORGANISATION:-"ocelotsocialnetwork"}
-=${DOCKERHUB_BRAND_VARRIANT:-"stage-ocelot-social"}
 OCELOT_VERSION=${OCELOT_VERSION:-$(node -p -e "require('${SCRIPT_DIR}/../../package.json').version")}
 OCELOT_GITHUB_RUN_NUMBER=${OCELOT_GITHUB_RUN_NUMBER:-master}
 OCELOT_VERSION_BUILD=${OCELOT_VERSION_BUILD:-${OCELOT_VERSION}-${OCELOT_GITHUB_RUN_NUMBER}}