2013-04-16 10:05:26 +02:00

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# Soho's French fancy: L'Escargot reinvents the snail
## Head Chef, Joseph Croan, explains how Marco Pierre White's hidden French
gem helps to supply Soho with its sparkle.
![The main dining area in L'Escargot][1]
Image 1 of 3
The main dining area in L'Escargot Photo: L'Escargot, Soho, London
![One of the delicious desserts on offer at L'Escargot][2]
Image 1 of 3
One of the delicious desserts on offer at L'Escargot Photo: L'Escargot, Soho,
London
![The ground floor restaurant in L'Escargot][3]
Image 1 of 3
The ground floor restaurant in L'Escargot Photo: L'Escargot, Soho, London
6:50PM GMT 09 Mar 2011
We begin the interview sitting beneath a huge, gold-plated Oligasaurus, whose
giant teeth are encrusted with row upon row of Swarovski crystals. The
creation by Mauro Perucchetti, who was also responsible for placing the famous
Jelly Baby Family in Marble Arch, is only one of the many pieces of artwork
that set the restaurant apart from others.
![Mauro Perucchetti's gold-plated Oligasaurus][4]
Mauro Perucchetti's gold-plated Oligasaurus
Joseph is keen to show off the rest of L'Escargot's extensive art collection -
and we are not disappointed. We move into the Picasso Room, L'Escargot's
private dining area. Upon entering, it immediately materialises why the room
is so-called: original Picasso ceramics fill shiny, glass cabinets, while the
walls are lined with a series of striking sketches and paintings. The room is
immaculate and is clearly a defining feature of the restaurant. Its owner,
Jimmy Lahoud, is a keen art collector, Joseph explains, which really gives the
venue its edge. Downstairs in the main dining area, the story is the same.
Artwork by Miro, Chagall, Warhol and Matisse attracts customers as much as the
menu, often becoming a talking point for those new to the restaurant.
Back under the Oligasaurus, Joseph reveals how he came to be L'Escargot's
highly-acclaimed Head Chef. Originally from Edinburgh, he first became
interested in cooking through his parents' fish company. "My father used to
bring home lots of fish and I would potter about, trying out all sorts of
different things with them." A little bit of experimentation from the age of
12 inspired Joseph to take things further and turn a pastime into a successful
career. "My first ever job was at The North British Hotel in Edinburgh [now
The Balmoral] and I started working here at the age of 18."
After two and a half years in Edinburgh, Joseph was offered a variety of
positions in some of London's best restaurants but finally settled on The
Savoy, where he stayed for a year. The Connaught then beckoned and he spent
seven years as a Sous Chef in the five-star hotel. "I've got a good
relationship with the chef there, Michel Bourdin."
From here, Joseph got to know Marco Pierre White: "Marco is a great lover of
Bourdin and the French classics. This is what gave me the chance to work with
him. After finally managing to prise myself away from The Connaught, I was
introduced to Marco Pierre White and have been with him more or less ever
since."
Throughout the interview, Joseph continues to surprise with a long list of
achievements that have previously been veiled by the chef's humility. It is
only upon further prompting that Joseph reveals he spent three days in Claudia
Schiffer's home, where he cooked for the supermodel. The strength of his
friendship with Marco is evident: "This was a present from Marco. I've got a
great relationship with Marco, which is very important." Other clientele have
included Madonna, Kevin Spacey, Matt Damon, Sean Connery and Ben Affleck. He
has even prepared toast for Guy Ritchie and the screenwriter's son.
The conversation turns back to the restaurant and Joseph's inspiration behind
its new menu, which debuts on Monday 14 March 2011. "L'Escargot is obviously,
as you'd expect from the name, predominantly French so therefore we have to
keep it French. Fortunately this is an area I've always been interested in. I
think if you ask any chef they would tell you that the foundation of cooking
is French. You cannot build anything without a decent foundation and I think
anyone who gets into this industry should try and follow this route. Then, if
you eventually want to try different styles, that is fine. Fundamentally you
have to learn that basic style and L'Escargot is a great place to achieve
this."
We discuss the menu and Joseph's cuisine. "The food is simply done and
everything is fresh each day, from the bread to the preparation of all the
dishes. For the new menu, we've gone back to doing a classic lemon tart, a
classic roast chicken, a wild mushroom risotto, all without adding too many
'chef twists'. Essentially we've gone back to basics, which I think is
important." This emphasis on tradition and simplicity helps to preserve the
quality of L'Escargot but also makes it stand out from other restaurants,
which are adding twists that sometimes over-complicate the menu.
Ever since it opened in 1927, L'Escargot has continued to make its mark on
Soho. Its popularity, particularly at weekends, keeps the brasserie buzzing,
while the three function rooms remain a preferred choice for private-party
venues.
In his three years at L'Escargot, Joseph has discovered exactly what it is
that keeps the restaurant so vibrant: "We have regular people who know what
they want and know what they want to pay. At the end of the day, it's not
about massaging the chef's ego, it's about happy customers. That is the most
important thing. People know exactly what they are getting and can rely upon
us to give them what they expect, especially with the menu du jour. Like the a
la carte, there are substantial, well-sourced dishes on the menu du jour and
we've always kept it that way at L'Escargot."
Joseph has an enviable CV, riddled with success after success. Eager to glean
some advice for others embarking on a culinary career, we ask Joseph for a few
words of wisdom. He highlights that once you master the basics you can go on
to do anything: "Go classic, French classic. Try and get into big hotels,
where you can get an apprenticeship. Afterwards you can branch out and do
other things. I would certainly tell 16-year olds to go to college and learn
that way. There are too many balsamic swills round plates and not enough
people who know the classics."
Before leaving, we are lucky enough to sneak a peek at the new menu.
Everything sounds delectable. Unfortunately, however, there is only one way to
find out exactly how delicious it tastes, so we depart with every intention of
making a return visit in the very near future.
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