298 lines
11 KiB
Plaintext
Executable File
298 lines
11 KiB
Plaintext
Executable File
finance
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newsbysector
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retailandconsumer
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8374998
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# Online grocery sales 'will double within five years'
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## Britain's internet grocery market will double to £9.9bn by 2015, research
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group IGD forecast on Thursday as Morrisons became the latest supermarket to
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make a move into online sales.
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![Online grocery sales 'will double within five years'][1]
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Online grocery sales 'will double within five years'
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6:00AM GMT 11 Mar 2011
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[Comments][2]
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IGD said sales online continue to grow at a faster rate than any other sector
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in the grocery market, with growth of 21.4pc in 2010 to £4.8bn.
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One in four food and grocery manufacturers is considering creating its own
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e-store, IGD's _Online grocery retailing - Building capability for a digital
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future _report found, with 43pc of manufacturers anticipating that more than
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10pc of their total revenue to come from the online sales by 2015.
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Morrisons, Britain's fourth-largest grocery chain announced on Thursday that
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it plans to start selling food online in the next two years. It is the only
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one of the main UK supermarket chains - including Tesco, Sainsburys and Asda -
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which has yet to build an online presence.
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"The company is beginning to plug its online offering gap, which will gain
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more importance as shopping habits equalise between physical and virtual
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visits to the stores," Richard Hunter, an analyst at Hargreaves Lansdown, told
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Bloomberg.
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The online grocery market, which accounted for 3.2pc of total grocery spend in
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the UK last year, is projected to increase to 5.4pc by 2015, IGD said.
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## Related Articles
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* [Morrisons to start selling food online, from Bradford via US][3]
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11 Mar 2011
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* [How much food do Britons really buy online? - in graphs][4]
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11 Mar 2011
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* [FreshDirect: New York's friendly grocer][5]
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11 Mar 2011
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* [Retailers stoke fears of spending downturn][6]
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10 Mar 2011
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Its monthly ShopperTrack survey found that 13pc of Britons expect to use
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online grocery shopping more in the next year, rising to 24pc among 18- to
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34-year olds.
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Joanne Denney-Finch, IGD chief executive, said: "The world around us is
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changing and technology is leaping ahead. You only need to look at the last 10
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years to see that the digital age is evolving at an incredible pace.
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"The strong growth predicted for the online grocery channel presents an
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opportunity for companies of all sizes and types - retailers, manufacturers,
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local producers - to meet the needs of today's multi-channel shopper. It is
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encouraging to see manufacturers looking to flex their business models,
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participate in the digital explosion and engage with consumers in different
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ways.
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"As the market is constantly changing, it's still difficult to predict exactly
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what online grocery retailing will look like in the next few years. What is
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exciting, however, is how the digital revolution will evolve and shape our
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industry in the years to come."
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IGD interviewed 169 retailers and manufacturers between November 2010 and
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January 2011.
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[**![][7] **][8]**[Retail vacancies][9] at [Telegraph Jobs][8] **
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[**![][10] **][9]
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[X][11] Share & bookmark
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Delicious Facebook Google Messenger Reddit Twitter
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Digg Fark LinkedIn Google Buzz StumbleUpon Y! Buzz
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[What are these?][12]
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* Share: [Share][11] [ ][13] [ ][14]
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[Tweet][15]
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http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8374998
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/Online-grocery-sales-will-double-within-five-years.html
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Telegraph
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## [Retail and Consumer][16]
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* ### [Finance »][17]
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* ### [News by Sector »][18]
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* ### [Morrison (Wm) Supermarkets »][19]
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* ### [Business Latest News »][20]
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* ### [Food and Drink News »][21]
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In finance
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[![Burberry Store at Sparkle Roll Beijing, China][22] ][23]
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### [Inside Burberry's new Beijing store][23]
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[![The top ten biggest-selling grocery brands in the UK ? in pictures][24]
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][25]
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### [Britain's top ten brands - in pictures][25]
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[![][26] ][4]
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### [How much food do Britons really buy online? - in graphs][4]
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[![][27] ][28]
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### [Top 10 retail stories of 2010][28]
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### [Retail vacancies at Telegraph Jobs][29]
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[X][11] Share & bookmark
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Delicious Facebook Google Messenger Reddit Twitter
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Digg Fark LinkedIn Google Buzz StumbleUpon Y! Buzz
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[What are these?][12]
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Share:
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* [ ][11]
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* [ ][13]
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* [ ][14]
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* [Tweet][15]
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* Advertisement
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![][30]
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telegraphuk
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Please enable JavaScript to view the [comments powered by Disqus.][31] [blog
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comments powered by Disqus][32]
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Advertisement
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[Market Data »][33]
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Finance Most Viewed
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* TODAY
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* PAST WEEK
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* PAST MONTH
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1. [Britain faces bleak two years after feeble economic growth][34]
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2. [Look, even Sweden charges for healthcare][35]
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3. [BMW blames speculators as aluminium costs rise][36]
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4. [US consumers in spending retreat][37]
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5. [Google sued by PayPal in Silicon Valley's mobile war][38]
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1. [What happens when Greece defaults][39]
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2. [Dominique Strauss-Kahn: DNA samples confirm sperm traces on maid's
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dress][40]
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3. [It's ever more obvious, Greece must leave the euro][41]
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4. [Dominique Strauss-Kahn: new claims of sexual misconduct add to pressure
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on former IMF chief][42]
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5. [How the euro crisis end game might look][43]
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1. [What happens when Greece defaults][39]
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2. [Dominique Strauss-Kahn: IMF head 'hired prostitutes from Manhattan
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madam'][44]
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3. [Dominique Strauss-Kahn: DNA samples confirm sperm traces on maid's
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dress][40]
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4. [A tax-based alternative to the Alternative Vote][45]
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5. [Dominique Strauss-Kahn: maid experienced 'extraordinary trauma'][46]
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Advertisement
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Classified Advertising
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* [Retail Jobs][47]
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* [FMCG Jobs][48]
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* [Shopping][49]
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Loading
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[Find your ideal job with Telegraph Jobs][50]
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