2013-04-16 10:05:26 +02:00

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culture
tvandradio
5836434
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# Interview: Sir Gerry Robinson
## The business expert and star of Channel 4's Gerry's Big Decision says that
Gordon Brown is the wrong man to run the country
![Gerry's Big Decision: Sir Gerry Robinson][1]
Gerry's Big Decision: Sir Gerry Robinson
By Gerard O'Donovan 12:02AM BST 16 Jul 2009
[Comments][2]
'I've never believed Gordon was the right guy. Whereas I did believe,
genuinely, that Blair was. In the end, that's a follow through on my own
management principles. With the right person most things will work, with the
wrong person they won't.'
As with all opinions voiced in Sir Gerry Robinson's soft-spoken Anglo-Irish
accent, his damning view of the Prime Minister is delivered in tones of
infinite reasonableness. There's no sense of anger or spleen to it. In fact
Sir Gerry, the hugely successful businessman, management guru and corporate
trouble-shooter sounds relaxed and contented.
We're discussing his business rescue TV series Gerry's Big Decision, the final
episode of which airs on Channel 4 tonight. We've veered into politics by way
of Sir Alan Sugar's appointment as the PM's "Enterprise Tsar". But while
Robinson is happy to critique The Apprentice ("It's compulsive telly and I
think Alan's just brilliant - but it's not really very businessy, is it?") he
politely declines to go on the record regarding Sugar's Government
appointment. Which may well speak volumes in itself.
A prominent New Labour supporter, Robinson declared very publicly last year
that he would no longer donate to the party while Brown remained leader. Yet
he's scrupulously fair, giving Brown credit for dealing "quickly and solidly
and soundly" with the economic crisis when it first hit, before deciding:
"That was his territory. But as someone who gets the good from people and
allows them to run their own thing… I think Gordon's a micro-manager, really."
There's a big sigh from the other end of the line. A sigh anyone who's been
watching Gerry's Big Decision will recognise as the one he makes before making
any tough judgement call. "Oh God," he says, "if we get onto politics I'll get
onto what I always go on about: how the hell can you have a system that allows
somebody who's never run anything to run the bloody country."
Running things is, of course, is something Sir Gerry is very good at. As a
former chairman of Allied Domecq and ex-CEO of Granada, the youthful 61 year-
old is used to operating at the highest levels of business. More recently,
though, he's brought his skills and appealingly un-corporate personality to TV
in such excellent BBC shows as I'll Show Them Who's Boss and Can Gerry
Robinson Fix the NHS?
His latest series, Gerry's Big Decision on Channel 4 is a unique and very
timely departure. Robinson sets out on a valiant one-man quest to rescue small
British firms from going to the wall in the credit crunch, principally by
investing large amounts of his own cash.
And we're talking big money. Last week, Sir Gerry decided to invest £1?million
into a struggling Lancashire chair manufacturer. So far, he's committed
upwards of a further half a million to other firms in the series.
He admits that wasn't the plan from the outset. When the series was conceived
the banking crisis hadn't even happened. "But by the time we got around to
doing it, of course, the world had fallen apart."
From over 1,000 applications six businesses were chosen for Sir Gerry to spend
time examining, and in tonight's edition he returns to a commercial problem
that in I'll Show Them Who's Boss seemed a particular fixation for him:
dysfunctional family firms.
"I sort of wonder whether they're a gift or a burden, these family
businesses," he muses at one point, in what may best be described as an
understatement.
In one instance a father and son are in danger of letting their hotel and
coach company go under for want of being able to communicate simply. In the
second, the owners of a chain of department stores are, if anything, too nice
to each other to keep their ailing business afloat.
As ever, Robinson proves amazingly adept at tip-toeing through these emotional
minefields, the tension crackling all around him.
"People say business is all about avoiding emotion. I've never believed that.
There is quite a large emotional content. Particularly with small and family-
run businesses where individuals have histories with one another that are
sometimes difficult. You can't ignore that."
With so much at stake, it makes this evening's finale genuinely gripping.
Gerry's Big Decision is on tonight on Channel 4 at 9.00pm
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http://www.telegraph.co.uk/culture/tvandradio/5836434/Interview-Sir-Gerry-
Robinson.html
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