2013-04-16 10:05:26 +02:00

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finance
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banksandfinance
7832267
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# Shop! Mary Portas at HSBC
## Shop! Mary Portas calls HSBC to account .
![HSBC Finchley Road, St John?s Wood, London NW8 ][1]
HSBC Finchley Road, St John?s Wood, London NW8 Photo: Philip Bannister
[![Mary Portas][2]][3]
By [Mary Portas][4] 7:00AM BST 17 Jun 2010
[Comments][5]
**Rating** 2/10
**Good for** online services and sound banking.
**Bad for** appalling and inexcusable customer service
One of my most vivid teenage memories is of the day my dad took me down to
NatWest on Watford High Street to open my very first bank account. I was in
the sixth form and Dad, who had encouraged me to put aside a little of what
I'd earnt from my first job (Saturday girl at Boots), came along to mark a day
that he felt represented a significant rite of passage. The whole thing was
daunting and exhilarating - I entered the bank manager's office a child and
left it an adult. Mylo, my son, is 16 this year and the time felt right to
continue the tradition. I've had an account with First Direct, the telephone
bank, for some years, but I wanted Mylo's first experience of banking to be on
the high street, so we went to First Direct's big brother, HSBC, in St John's
Wood, a stone's throw from home. I'd called in advance to be sure we had the
required paperwork and, to make the whole thing a bit more special, I'd booked
a lunch first on Finchley Road. After that, we made our way over to the bank.
**Shopability** The lunchtime queue hadn't dissipated so we made our way to
the back of the branch to look for an available adviser. I found a solitary
chap sitting in a cubicle, one eye on his computer, the other on a giant
Chunky KitKat he'd probably failed to finish in his lunch break.
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**Were we being served? **Our conversation went something like this. Me: 'I'd
like to open a bank account for my son, please.' Bank clerk (without looking
up): 'OK, I'll need his details.' Me: 'Shall we sit down?' Bank clerk: 'If you
want.' Me: 'I called in advance and have his passport and our utility bill
ready.' Bank clerk: 'This utility bill is not in his name.' Me: 'That's
because he's 16 and he lives with me.' Bank clerk: 'I need proof he lives with
you.' Me: 'The address is on his passport.' Bank clerk: 'Yeah, but that's not
enough.' The clerk then left us for a moment to 'check out the queue',
returning a few moments later with his mouth so full of KitKat that he could
barely shut it. At this point, still determined to salvage something positive
from a hopeless situation, I asked Mylo to leave the cubicle and wait for me
outside. 'Do you realise that you've single-handedly managed to bludgeon a
very important day for me and my son?' I said. And that was that. As I left
the bank, shouting at the top of my voice to the entire waiting line that I'd
be 'taking my money elsewhere', I suddenly felt smaller and more disempowered
than I can remember since I started this column. The message was clear and
brutal - Europe's biggest bank, with more than 100 million customers and
profits of £7.1 billion this year despite the financial slump - didn't give a
toss about me, my silly family rituals or Mylo's paltry £100 deposit. Later in
the week we made an appointment at our local NatWest, where Mylo was offered
not only hot chocolate and biscuits but also a pep talk on sensible financial
planning.
**[Online][10]** Not for the first time, I was more impressed with HSBC's
online offerings. Mylo in particular noticed HSBC's £2,000 interest-free
overdraft for students and First Direct's £100 golden handshake for new
customers.
**Verdict** I know banks aren't 'shops' but they are an essential part of the
retail landscape and the same rules apply: service is king. Don't get me
wrong, HSBC is a well-run business, succeeding where many others have failed.
Unlike Lloyds and RBS, it didn't need government handouts to survive the
economic crash, and when profits did dip, the chief executive, Michael
Geoghegan, elected to give his bonus to charity. But my experience seemed to
tally with a recent report issued by the research company Forrester,
suggesting that of the 50 leading financial service firms in the United
States, HSBC was ranked bottom by respondents for putting its customers first.
There are exceptions, of course - there's a delightful girl at a branch near
my office who's always smiling and chipper. Yet, on the Monday of my visit to
the NW8 branch with Mylo, the one day I really needed good service, by
presenting me with a plonker more interested in the chocolate in his gob than
the customers in his branch, HSBC let me down. Badly.
**HSBC** Finchley Road, St John's Wood, London NW8
**Visited** Monday, 3pm
**Number of branches **About 1,800 in Britain
**What they sell **Banking services
**Website** [hsbc.co.uk][10]
**Who's in charge? **Michael Geoghegan, chief executive
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## [Banks and Finance][16]
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External Links
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