235 lines
6.0 KiB
Plaintext
Executable File
235 lines
6.0 KiB
Plaintext
Executable File
technology
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facebook
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8136764
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-----
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# Facebook's email service is about capturing the next generation of web users
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## Facebook's new email service isn't designed for tech writers or adults -
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it's about the next generation of messengers and locking in tomorrow's
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advertising demographics.
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![Mark Zuckerberg, Facebook's founder, is likely to delay a possible flotation
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of the company until 2012.][1]
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Facebook founder Mark Zuckerberg knows that if he can make his networking site
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the complete social destination, users will be loathe to leave
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By James Seddon 12:14PM GMT 16 Nov 2010
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[Comments][2]
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[**Facebook**][3]'s new messaging in-box, which combines its instant messaging
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system, SMS, Facebook messages and email in one place, isn't about us adults.
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It isn't about tech writers, media critics or their parents: it's about the
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next generation of messengers and - most importantly - locking in tomorrow's
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advertising demographics.
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Facebook needs to grab the next generation of internet users, or it will
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wither and die as its users age. The social network itself has made it clear
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that this is the aim of their new product, with [**Mark Zuckerberg**][4]
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saying kids find email "too slow and formal". Like any community, Facebook
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needs fresh blood to survive.
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[**Google**][5] tried and failed to create a messaging system with immediacy
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in its now shelved Wave, but Facebook could be the one to really solve the
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problem of appealing to the next generation by consolidating all communication
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in one in-box.
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Similar to banks offering students incredible introductory deals because they
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know customers rarely move accounts, Zuckerberg knows that if you get them
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young enough they are yours forever. Facebook's new in-box isn't about killing
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email, although that would be a pleasant shot across Google's bow: it is all
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about customer acquisition, retention and lots of lovely data to sell to
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advertisers.
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So Facebook is locking them in nice and young. Think about Web 2.0, the next
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generation. Not only will Facebook hold all of their photos, it will also hold
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all of their conversations, all in one difficult to export, closed-in system.
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Who will close their Facebook account then?
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## Related Articles
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* [Facebook's Mark Zuckerberg: I've made every mistake you can make][6]
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17 Nov 2010
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* [Facebook sends a message to its big rivals][7]
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16 Nov 2010
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* [Facebook unveils new messaging system][8]
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16 Nov 2010
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* [Facebook says new messaging service will make email addresses
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obsolete][9]
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16 Nov 2010
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* [Facebook launches 'next generation of email'][10]
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15 Nov 2010
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* [MySpace surrenders to Facebook][11]
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15 Nov 2010
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For kids, it will be easier to use and more integrated in to their existing
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digital social life than stepping out of Facebook to use an email client that
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sits all the way in another browser tab. For Facebook it will be the hub
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through which everything social flows, scraping every chat, snap and "Liked"
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page for information to help advertisers target our kids.
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As long as it gets kids inside the Facebook ecosystem and keeps them there,
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it's a success. No matter what us fusty old emailers say.
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[X][12] Share & bookmark
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Delicious Facebook Google Messenger Reddit Twitter
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Digg Fark LinkedIn Google Buzz StumbleUpon Y! Buzz
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[What are these?][13]
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* Share: [Share][12] [ ][14] [ ][15]
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[Tweet][16]
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http://www.telegraph.co.uk/technology/facebook/8136764/Facebooks-email-
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service-is-about-capturing-the-next-generation-of-web-users.html
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Telegraph
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## [Facebook][17]
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* ### [Technology »][18]
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* ### [Technology News »][19]
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In technology
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[![Facebook has announced a revamp of its Messages feature][20] ][21]
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### [Facebook.com email address for sale on eBay][21]
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[![Mike Jones MySpace][22] ][11]
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### [MySpace surrenders to Facebook][11]
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[![][23] ][24]
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### [Facebook Credits go on sale][24]
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[![The Telegraph on Twitter][25]][26]
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### [Follow us on Twitter][26]
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[X][12] Share & bookmark
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Delicious Facebook Google Messenger Reddit Twitter
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Digg Fark LinkedIn Google Buzz StumbleUpon Y! Buzz
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[What are these?][13]
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Share:
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* [ ][12]
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* [ ][14]
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* [ ][15]
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* [Tweet][16]
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* Advertisement
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![][27]
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telegraphuk
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Please enable JavaScript to view the [comments powered by Disqus.][28] [blog
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comments powered by Disqus][29]
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[![Follow The Telegraph on social media][30]][31]
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Advertisement
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[The Telegraph on Facebook »][32]
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Like Telegraph.co.uk on Facebook
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Technology Most Viewed
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* TODAY
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* PAST WEEK
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* PAST MONTH
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1. [Mark Zuckerberg, Facebook founder, slaughters his own food][33]
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2. [Mark Zuckerberg: children should be allowed to use Facebook][34]
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3. [US develop software to analyse metaphors][35]
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4. [Stuxnet virus: US refuses to deny involvement][36]
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5. [Nook ereader impresses the US but might never come to Britain][37]
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1. [Reiss website crashes as shoppers rush to buy Kate's dress][38]
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2. [Newspaper publishes name of footballer with gagging order][39]
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3. [Tweets about super-injunction footballer spike after attempts to gag
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Twitter][40]
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4. [Max Clifford: Ryan Giggs 'affair' may never have come out without
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injunction][41]
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5. [Ryan Giggs unmasked as gagging order footballer][42]
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1. [Mr Men Google doodles celebrate 76th birthday of creator Roger
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Hargreaves][43]
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2. [Meet the woman allergic to electricity][44]
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3. [Jeremy Clarkson texts Jemima Khan over 'nightmare' super-injunction
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claims on Twitter][45]
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4. [Wikipedia users name celebrities with gagging orders][46]
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5. [Alarm over EU 'Great Firewall' proposal][47]
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[EDITOR'S CHOICE »][48]
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### [Gil Scott-Heron: 'A voice for Shakespeare'][49]
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[![Gil Scott-Heron][50]][49]
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Composer, musician, poet and author whose writing provided a vivid commentary
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on the black American experience.
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### [Beekeeping diary: the new colonies arrive][51]
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### [Spectacular light show dazzles Sydney][52]
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### [WS Gilbert: a knight for our times][53]
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### [The Telegraph's Matt is Hay Festival star][54]
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Advertisement
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Classified Advertising
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* [Cars][55]
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* [IT Jobs][56]
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* [Events][57]
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var puffs_8254837 = new Array();
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