2013-04-16 10:05:26 +02:00

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6760939
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# M&S to sell TV with iPlayer
## Marks & Spencer is to start selling television sets which will allow
viewers to watch YouTube and BBC iPlayer without the need for any special
equipment.
![M&S television with BBC iPlayer][1]
The BBC's catch-up television service, iPlayer, had an average of 1.4 million
visitors a day in February, according to the latest figures
[![Harry Wallop][2]][3]
By [Harry Wallop][4], Consumer Affairs Editor 1:54PM GMT 08 Dec 2009
[Follow Harry Wallop on Twitter][5]
[Comments][6]
Viewers simply need to plug in the set to a broadband socket and they can
watch a number of internet television channels, most notably the BBC's catch-
up service iPlayer.
It is the first time that any television has gone on sale in Britain which has
had internet television pre-loaded onto the set. Previously, if you wanted to
watch YouTube you needed extra equipment, such as a games console, or the
consumer needed to download complicated applications onto their computer
before transferring them across to their set.
M&S, which is attempting to make a name for itself as an electricals retailer
as well as an upmarket food and clothing store, insisted it was the perfect
television for technophobes.
Gadget experts have been impressed by the simplicity of the iViewer television
and the relative low price. There are two sets, with the 26" version costing
£399 and the 32" television priced at £499.
Michael Brook, editor of gadget of T3 magazine, said: "There has been talk of
these televisions for some time. So full credit to M&S and the manufacturer
for being the first with this landmark.
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"Next year there will be tons of connected televisions. But by coming out now
with these sets, M&S throws down the gauntlet to television manufacturers to
come up with models that can rival all the laptops young people use to watch
their entertainment."
Korean and Japanese manufacturers have been developing televisions with
"embedded internet" for some time and in America it is possible to buy sets
with YouTube or Netflix, a film rental service, already pre-loaded. However,
none of them have made it over to Britain.
The M&S television is assembled in North Yorkshire by a British company called
Cello Electronics, from parts made in China. The company already makes
televisions that include iPod docking stations.
The television offers viewers the full range of terrestrial channels and
Freeview channels along with the internet channels.
The sets, available on the M&S website, go on sale on December 10. In the New
Year they will be available in big M&S stores on the high street.
Steve Hughes, Technology Buyer, M&S comments: "The iViewer offers pioneering
new technology but we've worked hard to make sure that it's simple to set up
and use so that even the biggest technophobe can enjoy all its features. This
will be the technology item to have in 2010."
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