2013-04-16 10:05:26 +02:00

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# BBC's Project Canvas could reach 3.5m homes by 2014
## Project Canvas, the BBC, ITV, BT and Five backed proposal to deliver
broadband-connected television to the living room, could reach 3.5 million
homes by 2014, according to new analysis.
By By Emma Barnett, Technology and Digital Media Correspondent 4:56PM GMT 28
Oct 2009
[Comments][1]
The venture is waiting on approval from the BBC Trust, however anaylsts from
Screen Digest believe that if the IPTV platfrom gets the green light, the
BBC's promotional power could assure multi-million take up.
Dan Cryan, senior analyst at Screen Digest, said: "The BBC's track record of
building markets with Freeview and the iPlayer has been a well-documented
success. There is every reason to think that if a Canvas-type proposition is
approved, with the full promotional impetus of the BBC behind it, it will
reach at least 3.5m homes by 2014."
However, the proposal has recently been met with criticism from pay-TV
operators BSkyB, which has written to the BBC Trust on two occasions in the
last six months, to voice its disapproval about the Corporation's involvement
in the proposal and the openness of the platform.
Mr Cryan refers to Project Canvas's relationship with pay-TV operators in the
report, saying: "Such a platform is both a threat and an opportunity to pay-TV
operators. On the one hand giving them wider distribution potential for their
content bouquets, and on the other hand giving content owners a potential
route to bypass the operators and go direct to the consumer.
"A Canvas-type proposition will offer an alternative, neutrally-branded
distribution platform offering linear TV channels, video on demand and web-
based applications. Ultimately, it will rival IPTV, cable and satellite and
will be separate from the existing Freeview, Freesat and BT Vision offerings."
Despite the report promoting the consumer value of such a proposal, it also
identified several obstacles the project would have to counter, namely: how
expensive the internet enabled set-top boxes would be, potential bandwidth
restrictions, and competition from the launch of HD Freeview if the two go
live at similar times.
Channel 4 is the only major terrestrial broadcaster yet to join the venture. A
spokesperson told The Telegraph in June of this year: "Channel 4 has a lot of
financial restraints at the moment and especially in a challenging economic
climate, all new investments have to be balanced against current commitments -
but it is still potentially interested in becoming a Project Canvas partner
and is evaluating it."
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