2013-04-16 10:05:26 +02:00

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# Apple event September 2010: New Apple TV, iPods and Ping social network
unveiled
## Apple has unveiled a new music social network that could rival Facebook
and Twitter, as well as an Apple TV that can stream movies and television
shows directly from the internet
400
227
TelegraphPlayer-7976840
[Link to this video][1]
[![Claudine Beaumont][2]][3]
By [Claudine Beaumont][4], Technology Editor 7:36PM BST 01 Sep 2010
[Comments][5]
Apple has thrown down the gauntlet to Facebook and Twitter with the launch of
a new social-networking service designed specifically for music fans.
Ping, a social music discovery service, is built in to Apple's iTunes
software, a programme used by more than 160 million people to download songs
and organise their music library.
Steve Jobs, Apple's chief executive, used a special press conference at the
Yerba Buena Centre in San Francisco to outline Apple's new approach to music
and entertainment services.
"One of the biggest things we focus on with iTunes is discovery. There are
more than 12 million songs to choose from, so how do you find new stuff?,"
asked Jobs.
"So we're launching Ping - it's a social network that's all about music. It's
like Facebook and Twitter meets iTunes. You can follow your favourite artists
and friends and discover what music they like and are downloading."
## Related Articles
* [First look at Apple TV][6]
02 Sep 2010
* [iPod Touch 4g first look][7]
02 Sep 2010
* [Chris Martin does nothing for Apple's brand][8]
02 Sep 2010
* [Apple latest products: early reviews of iPod touch 4G, Ping, Apple TV and
Nano][9]
02 Sep 2010
* [Facebook's Apple Ping demands were 'too onerous', says Jobs][10]
02 Sep 2010
Jobs also unveiled a new, compact Apple TV set-top box, little bigger than a
drinks coaster, which can "stream" content, such as music, films and
television shows, from the internet directly to a television.
Jobs, who had previously dismissed the Apple TV as "a hobby", admitted that
while people loved the device, it had only sold in modest numbers,
He said the company had listened to user feedback about exactly what they
wanted from a set-top box, and had overhauled the device to meet those needs.
"They want on-demand access to Hollywood movies and TV shows, they don't want
amateur stuff," he said. "They want their movies and TV shows in high-
definition, and want to pay less for this content.
"And they don't want a computer on their television - though this is a hard
one for people in the computer industry to understand. And they don't want to
manage the storage of downloaded movies and programmes."
The new Apple TV will allow users to "rent" films and television shows for a
modest fee, with high-definition movies available on the day of DVD release
for $4.99, and television programmes for 99c. The device itself will cost $99
- around $200 less than its predecessor - although Apple has not yet released
details of UK pricing.
Jobs also used Apple's annual September press conference to show off new-look
iPods, including a smaller, squarer iPod shuffle with buttons, and a tiny iPod
nano controlled via a touch-screen. Apple also unveiled a new iPod touch with
the same pin-sharp retina display as the iPhone 4, as well as dual cameras for
shooting high-definition footage, and for making video calls using Apple's
FaceTime application.
"The iPod touch has become the most popular iPod for us," said Jobs. "It's
also the number one portable games console in the world, outselling the
Nintendo DS and PlayStation Portable combined.'
Apple's announcements were met with enthusiasm by industry watchers.
"Apple TV is a great story," said Michael Gartenberg, a senior analyst with
Altimeter Group. "It helps Apple maintain its lead in music, and drives new
innovation in the living room.
"The new Apple TV is to television what iPhones were to phones three years
ago. The stage is set for mass market adoption."
But some consumers were sceptical as to whether or not Apple TV would prove a
hit. "It's not bad, but it's still expensive at $5 for a movie rental," wrote
Mike Liddle on Twitter. "Especially when translating to the more expensive UK
market?"
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-New-Apple-TV-iPods-and-Ping-social-network-unveiled.html
Telegraph
## [Apple][16]
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In technology
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