270 lines
7.1 KiB
Plaintext
Executable File
270 lines
7.1 KiB
Plaintext
Executable File
technology
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apple
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7976210
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-----
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# Apple event September 2010: New Apple TV, iPods and Ping social network
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unveiled
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## Apple has unveiled a new music social network that could rival Facebook
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and Twitter, as well as an Apple TV that can stream movies and television
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shows directly from the internet
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400
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227
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TelegraphPlayer-7976840
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[Link to this video][1]
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[![Claudine Beaumont][2]][3]
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By [Claudine Beaumont][4], Technology Editor 7:36PM BST 01 Sep 2010
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[Comments][5]
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Apple has thrown down the gauntlet to Facebook and Twitter with the launch of
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a new social-networking service designed specifically for music fans.
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Ping, a social music discovery service, is built in to Apple's iTunes
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software, a programme used by more than 160 million people to download songs
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and organise their music library.
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Steve Jobs, Apple's chief executive, used a special press conference at the
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Yerba Buena Centre in San Francisco to outline Apple's new approach to music
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and entertainment services.
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"One of the biggest things we focus on with iTunes is discovery. There are
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more than 12 million songs to choose from, so how do you find new stuff?,"
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asked Jobs.
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"So we're launching Ping - it's a social network that's all about music. It's
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like Facebook and Twitter meets iTunes. You can follow your favourite artists
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and friends and discover what music they like and are downloading."
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## Related Articles
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* [First look at Apple TV][6]
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02 Sep 2010
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* [iPod Touch 4g first look][7]
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02 Sep 2010
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* [Chris Martin does nothing for Apple's brand][8]
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02 Sep 2010
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* [Apple latest products: early reviews of iPod touch 4G, Ping, Apple TV and
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Nano][9]
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02 Sep 2010
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* [Facebook's Apple Ping demands were 'too onerous', says Jobs][10]
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02 Sep 2010
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Jobs also unveiled a new, compact Apple TV set-top box, little bigger than a
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drinks coaster, which can "stream" content, such as music, films and
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television shows, from the internet directly to a television.
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Jobs, who had previously dismissed the Apple TV as "a hobby", admitted that
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while people loved the device, it had only sold in modest numbers,
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He said the company had listened to user feedback about exactly what they
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wanted from a set-top box, and had overhauled the device to meet those needs.
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"They want on-demand access to Hollywood movies and TV shows, they don't want
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amateur stuff," he said. "They want their movies and TV shows in high-
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definition, and want to pay less for this content.
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"And they don't want a computer on their television - though this is a hard
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one for people in the computer industry to understand. And they don't want to
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manage the storage of downloaded movies and programmes."
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The new Apple TV will allow users to "rent" films and television shows for a
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modest fee, with high-definition movies available on the day of DVD release
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for $4.99, and television programmes for 99c. The device itself will cost $99
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- around $200 less than its predecessor - although Apple has not yet released
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details of UK pricing.
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Jobs also used Apple's annual September press conference to show off new-look
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iPods, including a smaller, squarer iPod shuffle with buttons, and a tiny iPod
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nano controlled via a touch-screen. Apple also unveiled a new iPod touch with
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the same pin-sharp retina display as the iPhone 4, as well as dual cameras for
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shooting high-definition footage, and for making video calls using Apple's
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FaceTime application.
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"The iPod touch has become the most popular iPod for us," said Jobs. "It's
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also the number one portable games console in the world, outselling the
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Nintendo DS and PlayStation Portable combined.'
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Apple's announcements were met with enthusiasm by industry watchers.
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"Apple TV is a great story," said Michael Gartenberg, a senior analyst with
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Altimeter Group. "It helps Apple maintain its lead in music, and drives new
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innovation in the living room.
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"The new Apple TV is to television what iPhones were to phones three years
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ago. The stage is set for mass market adoption."
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But some consumers were sceptical as to whether or not Apple TV would prove a
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hit. "It's not bad, but it's still expensive at $5 for a movie rental," wrote
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Mike Liddle on Twitter. "Especially when translating to the more expensive UK
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market?"
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[X][11] Share & bookmark
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Delicious Facebook Google Messenger Reddit Twitter
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Digg Fark LinkedIn Google Buzz StumbleUpon Y! Buzz
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[What are these?][12]
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* Share: [Share][11] [ ][13] [ ][14]
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[Tweet][15]
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http://www.telegraph.co.uk/technology/apple/7976210/Apple-event-September-2010
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-New-Apple-TV-iPods-and-Ping-social-network-unveiled.html
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Telegraph
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## [Apple][16]
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* ### [News »][17]
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* ### [Technology »][18]
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* ### [Claudine Beaumont »][3]
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* ### [Technology News »][19]
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In technology
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[![Apple iPad 2: Steve Jobs makes surprise launch appearance][20] ][21]
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### [Apple iPad 2: hands on][21]
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[![Apple's new family of MacBook Pros][22] ][23]
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### [Apple updates MacBook Pro][23]
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[![Apple's Steve Jobs launches iPad2][24]][25]
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### [Investment advice: The Steve Jobs effect][25]
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[![Graphical User Interface (from Mac 128 or Apple Lisa)][26] ][27]
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### [Steve Jobs: career in gadgets][27]
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[X][11] Share & bookmark
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Delicious Facebook Google Messenger Reddit Twitter
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Digg Fark LinkedIn Google Buzz StumbleUpon Y! Buzz
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[What are these?][12]
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Share:
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* [ ][11]
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* [ ][13]
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* [ ][14]
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* [Tweet][15]
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* Advertisement
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![][28]
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telegraphuk
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Please enable JavaScript to view the [comments powered by Disqus.][29] [blog
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comments powered by Disqus][30]
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[![Follow The Telegraph on social media][31]][32]
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Advertisement
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sponsored features
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Technology Most Viewed
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* TODAY
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3. [US develop software to analyse metaphors][35]
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4. [Stuxnet virus: US refuses to deny involvement][36]
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5. [Nook ereader impresses the US but might never come to Britain][37]
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2. [Newspaper publishes name of footballer with gagging order][39]
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3. [Tweets about super-injunction footballer spike after attempts to gag
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Twitter][40]
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5. [Ryan Giggs unmasked as gagging order footballer][42]
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claims on Twitter][45]
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4. [Wikipedia users name celebrities with gagging orders][46]
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5. [Alarm over EU 'Great Firewall' proposal][47]
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[EDITOR'S CHOICE »][48]
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### [Gil Scott-Heron: 'A voice for Shakespeare'][49]
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[![Gil Scott-Heron][50]][49]
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Composer, musician, poet and author whose writing provided a vivid commentary
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on the black American experience.
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### [Beekeeping diary: the new colonies arrive][51]
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### [Spectacular light show dazzles Sydney][52]
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### [WS Gilbert: a knight for our times][53]
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### [The Telegraph's Matt is Hay Festival star][54]
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Advertisement
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Classified Advertising
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* [Cars][55]
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* [IT Jobs][56]
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* [Events][57]
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var puffs_8254837 = new Array();
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